Selected work

ASG

Client ASG · Acuícola Sustentable del Golfo
Sector Aquaculture & Sustainability
Year 2019
Services Brand Identity & Collateral

ASG raises fish instead of catching them, producing animal protein while keeping its footprint on the Gulf as light as possible. We built the identity around that idea: a mark rooted in water and craft, carried through the packaging, stationery and social presence that represent the brand day to day.

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ASG signage mockup on a concrete office wall

A fish that comes from care, not chance. The mark had to read as calm and considered as the process behind it.

ASG kraft paper bag with wave pattern over a fish photograph
ASG poster, We have to stop depending on the sea, and learn to cultivate
ASG logo lockup on dark and white backgrounds
ASG enamel mug mockup
ASG logo embroidered on a long sleeve shirt
ASG business card mockup
ASG invitation card mockup
ASG plastic shopping bags in navy and tan

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