Selected work

Camino al Cielo

Client Camino al Cielo
Sector Food & Beverage · Spirits
Year 2021
Services Brand Identity & Packaging
Maestro Mezcalero José Luis Medina Millán

Camino al Cielo started with José Luis Medina Millán, a mezcalero from Zumpahuacán carrying over 80 years of family tradition. We built the brand around that inheritance: a mark inspired by twilight rays radiating from a single point, with the agave standing in for the sun, and every label, poster and printed piece that carries the story from the palenque to the shelf.

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Camino al Cielo wordmark over a blue agave

The smoke from the horno rises straight up, like it's looking for a way out. We named the brand after that path.

Sabemos de mezcal poster featuring the maestro mezcalero
Camino al Cielo canvas tote bag
Framed Camino al Cielo print with brand story
Camino al Cielo brand pillars, made by hand, inspired by the land
Camino al Cielo campaign flyer
Camino al Cielo storefront window signage

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