Patrón Tequila

Patrón Tequila was entering Mexico for the first time, and the brand needed Mexicans to see it differently. Working inside WeAgency alongside Bacardí, we built the creative and the graphics behind a run of events across Tulum, Mexico City, Los Cabos and Guadalajara, plus bartender workshops that put the brand inside the country's own hospitality community instead of just in front of it.