Selected work

María Bonita

Client María Bonita
Sector Hospitality & F&B
Location Dubai, UAE
Year 2024
Services Brand Identity & Print

María Bonita needed to bring the energy of a Mexican taco shop to Dubai without losing what makes tacos feel like home. We built the identity around a hand-carved lizard mark and a hand-lettered logotype, then carried that same rough, sun-worn texture through the menu, the business cards, and every surface guests touch before the first bite.

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María Bonita mark applied over a restaurant counter

Dubai has no shortage of polish. We went the other way and let the brand feel handmade.

Madinat Jumeirah canal with the Burj Al Arab in the background, Dubai
María Bonita hand-lettered wordmark and lizard mark
María Bonita business card with a patterned back
María Bonita mark applied over a canyon landscape
María Bonita takeout box packaging
María Bonita tacos topped with cabbage slaw
María Bonita printed menu
María Bonita order online social media post
María Bonita drinks menu spread

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